My Little Paris – Diffuse its brand culture and environment among its e-community
Context
In 2008, My Little Paris sent its first Newsletter to its 50 contacts. Today, its well-known monthly email gathers more than 5 million people, an international community who is always eager to discover My Little Paris’ secret addresses, lifestyle hacks and beauty products reviews. This time, the 130-creative-people-team wanted to share with their subscribers and clients their own environment and culture.
Description
Immerse yourself in my Little Paris headquarters, visit the whole building from lobby to the incredible rooftop thanks to this experience created in 5 days. Curious about the company ? You also have the opportunity to learn more about the various services of My Little Paris and their different teams
Results
The Immersive and interactive visit reached all of My Little Paris subscribers and Facebook followers and was incorporated into their new website.
In total, it is more than 1,500,000 people who had the opportunity to experience this unique and playful field trip which occurred no disturbance for the teams while enable new recruits to be fully on-boarded.
