Context

Microsoft’s aim was to boost sales of its Surface Pro 7 in all shops. To achieve this, it was necessary to train sales clerks on the perfect sales pitch.

Since it was not feasible to deploy an instructor in every store, Microsoft turned to training that was as close to the real thing as possible. Immersive learning.

Description

In this training module in Virtual Reality and 360, the seller finds himself facing a client to whom he must sell a Surface Pro.

In this conditional scenario experience, the learner must choose the best answer/question to give/ask the customer, and pitch the product using key words to learn the best possible sales path.

Results

This immersive experience has already been translated from French to English, and more languages are in the pipeline.

Microsoft’s sales network can benefit from this new type of training, which can be delivered both remotely and in-store.