Virtual Reality training in the Retail & Luxury industry
The digital age has multiplied the challenges related to customer perception: we now talk about customer experience. The retail industry must therefore rethink its services in order to establish a relationship of trust between customers and sales advisors.
More broadly, it is about developing employees’ soft skills, emotional intelligence and empathy.
This increases the need for training, but how do you train thousands of employees around the world and ensure that they understand the brand approach to customer service? Virtual Reality and Immersive Learning are a way to do it, at scale.
Through these use cases, discover how Immersive Learning transforms businesses in the retail industry, for any subject or skill related to client relationship, sales, merchandising, etc.
Let’s take a look at how how companies like Fnac-Darty, Chloé, Accor Hotel or Royal Canin train their employees at scale with the Immersive Learning solution, Uptale.
Train salespeople on their commercial pitch
Welcoming and customer advice
Newcomer training
Immersive onboarding of newcomers
In-store merchandising training
Immersive Learning enables you to digitize environments and know-how in the form of 360° immersive, pedagogical and interactive experiences. Employees teleport themselves instantly and train in real situations without constraints and risks.
Several studies demonstrate today that Virtual Reality training is the most effective way to improve the hard and soft skills of your employees, at scale and even remotely.
Attention
100% of attention
thanks to immersion
Retention
75 – 90% long-term
information retention
vs. 10-20% for traditional methods
Experimentation
Practical application
« on the job »
Emotion
5 times more engaging than any other learning solution.
More confident, more emotionally connected and faster in their learning, learners benefit from the multiple attributes of Virtual Reality.
Discover what our clients have achieved with the Uptale platform by creating, in full autonomy, their own 360° and Virtual Reality training modules, in just a few days and without any prior technical knowledge.
« Virtual is what helps us to become what we are not yet. »
Philippe Quéau, Le Monde de l’éducation.
Train salespeople on their commercial pitch
How can we provide the best possible training to salespeople located in hundreds of stores while limiting logistics costs? Discover how the Fnac-Darty group uses VR training to immerse its employees in customer simulations, as close as possible to reality using voice recognition and analysis.
Results
Fnac Darty divides its logistical costs by 4 compared to face-to-face training.
Objectif
Fnac Darty, European leader in the distribution of cultural and leisure goods, technical products and household appliances, is using Immersive Learning to improve the knowledge of its salespeople on offers such as « Darty Max », but also to enhance their customer relationship through voice analysis and simulating a client-salesperson exchange.
The target: 20.000 people trained in 570 stores with Virtual Reality.
Description
Co-created in 5 days, the VR experience immerses the learner in a Fnac Darty store as an advisor/salespeople. Customers come to meet them and with the help of an integrated documentation, the learner must explain and argue orally about the « Darty Max » offer and the « Sustainable Choice by Darty » to inform and guide the customer in his purchase.
Resultats
Speech recognition coupled with voice analysis allows each learner to train independently, to improve his sales pitch and customer relationship while being in real-life conditions.
Thanks to Immersive Learning, Fnac Darty reduces its logistical training costs by 4 compared to a face-to-face training.
Welcoming and customer advice: newcomer training
The L’Oréal group has integrated Virtual Reality into its induction / onboarding program designed to train new store sales associates on how to welcome and advise customers.
Results
New recruits are operational 3 times faster than with the traditional face-to-face integration program (1 week with VR as against 1 month in face-to-face).
Objective
The objective of this training was to save time regarding the classic onboarding process and training for newcomers. L’Oréal wanted to immerse their new employees in a store and make them practice before getting on the real field.
Description
The learner is totally immersed in a store, in 360° and will have to welcome and advise different types of clients. Through this VR training module, salespeople can learn what is the best way to approach a customer and guide him in his purchase to meet his needs.
Results
Thanks to Uptale Solution, new L’Oréal employees are up and running 3 times faster than with a face-to-face onboarding session (1 week with VR versus 1 month in face-to-face).
Immersive onboarding of newcomers at Maison Chloé
- Engage more deeply newcomers, whether they are based at Headquarters, in stores or in other regions.
- Offer a user-friendly digital application to facilitate and enhance the learning experience.
- Complete the face-to-face induction program with an immersive induction program.
Results
Released at the end of November 2020, the module will be shared via microcomputers and smartphones to all employees around the world.
Objective
- Engage more deeply newcomers, whether they are based at Headquarters, in stores or in other regions.
- Offer a user-friendly digital application to facilitate and enhance the learning experience.
- Complete the face-to-face induction program with an immersive induction program.
Description
The immersive journey developed by Chloé includes three paths: product life cycle (designers’ workplaces, prêt-à-porter workshop, showrooms), history of the house (the Heritage department) and « Behind The Scene », which reveals the backstage of the house. Each newcomer will be able to discover the Paris Headquarters and learn more about the company’s history.
Results
Released at the end of November 2020, the module will be shared via microcomputers and smartphones to all employees around the world.
Each newcomer will properly be onboard wherever they are. Other projects are on track, in retail, with topics such as the development of sales ceremonies and customer fidelity, and some more HR oriented with training dedicated to technical know-how.
Merchandising training for the new Lingerie department
Discover how Monoprix uses Immersive Learning to boost its employees’ Hard and Soft skills. New recruits are immersed in conditional scenarios to better understand and meet the lingerie needs of consumers.
Results
By integrating this new immersive modality, Monoprix employees have improved their product knowledge and sales practices by up to 80%!
Objective
- Improving sales team knowledge of the product and sales practices
- Get more visibility for the products in point of sales
- Avoid mistakes that can damage the brand image
Description
The learner is at the heart of the store’s new Lingerie area. An expert introduces them to the different collections and the 4 main areas of this space corresponding to the needs of customers. As the experience progresses, they must find merchandising errors and learn to better anticipate consumer expectations.
Results
By integrating this new immersive modality, Monoprix employees have improved their product knowledge and sales practices by up to 80%!