fnac darty immersive learning


Co-created in 5 days, the VR experience immerses the learner in a Fnac Darty store as an advisor/salespeople. Customers come to meet them and with the help of an integrated documentation, the learner must explain and argue orally about the "Darty Max" offer and the "Sustainable Choice by Darty" to inform and guide the customer in his purchase.


Fnac Darty, European leader in the distribution of cultural and leisure goods, technical products and household appliances, is using Immersive Learning to improve the knowledge of its salespeople on offers such as "Darty Max", but also to improve their customer relations through voice analysis and simulating a client-salesperson exchange.


Speech recognition coupled with voice analysis allows each learner to train independently, to improve his sales pitch and customer relations while being in real-life conditions.

Conducted at the beginning of January 2020, the experiment is now being deployed in parallel with the launch of the promotional campaign for this new contract of trust that is Darty Max.