SMCP: Bring Virtual Reality to employees worldwide

SMCP experience vente en boutique VR


SMCP is a renowned fashion house composed of 4 brands, operating in over 40 countries: Sandro, Maje, Claudie Pierlot and Fursac.

The Digital Learning team wanted to integrate an innovative and dynamic tool to allow all employees worldwide to live impactful immersive experiences.


They have created several VR modules:

– An “escape game” onboarding at SMCP headquarters. New employees can immerse themselves in the world of the House, discover the different brands, the values and even meet the teams on site!

– A selling ceremony in a Maje boutique, to put the learner in the shoes of a customer and discover the best sales practices in order to establish a qualitative relationship with the customer.


The Digital Learning team has now mastered the Uptale platform and has equipped itself with a 360 camera and VR headsets to go further in the creation of VR experiences.

These modules will be shared with employees worldwide via PC, tablets, and Homido mini goggles for smartphones.

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