Sephora – Level up cross-selling in stores with immersive roleplay
Description
- Using 360 photos and videos, Sephora has develop an immersive learning experience for store advisors focused on emotionally connecting with customers and cross-selling techniques.
- The learners are fully immersed inside a store and must practice through different selling scenarios in order to boost in-basket product
diversity.
- 3 levels available: Starter, Advanced and Expert
Objectives
- Digitize in-store training for 14 countries
- Expand the knowledge salespeople have on in-store offers to maximize cross-selling
- Enhance customer relationship and allow all employees worldwide to grow via immersive experiences.
Results
- The tool offers an innovative way of applying and standardizing good sales practices to all salespeople worldwide and in over 14 languages with Uptale
- The modules are deployed on PCs, smartphones and tablets in stores
- Genuine conversational and experiential role-playing with realistic in-store immersion
