Objective

Promote the innovative jobs at the Evian plant to attract young engineers

Description

In this immersive experience, we follow a young woman who takes us on a tour of the Evian bottling plant, sharing key numbers and technical innovations with us. Questions are asked throughout the visit and a link to the Danone Careers page is placed at the end of the experience to let users apply online.

Results

- Students can imagine what their work would look like
- Global visibility of the experience on Danone's social media : +10k visits
- Increasing number of applications via social media