Objective

Boost lingerie sales at Monoprix by coaching employees on how to showcase new collections.

Description

The learner is at the heart of the store's new Lingerie area. An expert introduces them to the different collections and the 4 main areas of this space corresponding to the needs of customers. As the experience progresses, they must find merchandising errors and learn to better anticipate consumer expectations.

Results

- Improving sales team knowledge of the product and sales practices
- Get more visibility for the products in point of sales
- Avoid mistakes that can damage the brand image